Taylormade to Acquire Adams Golf in $70M Deal

TaylorMade-adidas Golf announced this morning that it will acquire rival Adams Golf for roughly $70 million.

In a statment,  adidas Group CEO Herbert Hainer claimed, “This acquisition reflects our commitment to continued growth in the golf category.”  “The proposed combination of Adams Golf and TaylorMade-adidas Golf brings together two highly complementary sets of brands, combining Adams’ focus on game-improvement as well as senior and women golfers with TaylorMade-adidas Golf’s focus on the younger and the low-to-mid handicap golfer.”

Barney Adams, interim CEO of Adams, said he’s happy the company’s headquarters will remain in Plano, Texas.  He also stated, “The Adams Golf brand will fit nicely into TaylorMade-adidas Golf’s stable of brands, and together we will be able to increase our reach and better serve our customers by leveraging a wider set of resources.”

Read the full press release here.

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